One of the most common, and most frustrating grammar errors in the English language is the incorrect choice of There, Their, or They're, in written text. Here are some simple ideas to help you remember when each is being used appropriately in your advertising copy.

There:
There means "in that place." A few examples of correct use.
What's over there?
I haven't been there in quite a while.

An easy memory device is to just remember that "Here" and "There" are opposites, and spelled almost the same.


Their:
Their means "belonging to them." A few examples of correct use.
Their house is lovely
I asked my parents if I can borrow their car.

A mnemonic device to help you remember this is to think of an heir. Heirs will soon own things, and those things will belong to them. The heirs would soon have their money.


They're:
There means "They are." A few examples of correct use.
They're going to the beach.
Do you know what they're doing?

Just remember that the apostrophe in the middle stands for a missing letter, in this case "A". If you substitute the words "They are" for "they're," the meaning shouldn't change. If it does, you're using the wrong word.