Do you think your business could benefit from knowing who is visiting your website?

Would your sales efforts be easier if you knew who was interested in your company?

Well, there are fairly simple ways to monitor these things, but they do require a little technical know-how. Talk to your technical department about making some simple, but very effective and profitable changes to your website.

• Improve your database -
  Your contact database needs one very important item added to it: a unique ID number for each user. By adding this, you will be much more able to catch and log valuable user data


• Use email more efficiently -
  When you send email, it is an absolute MUST that you start using a TRACKING PIXEL. A tracking pixel is a small image file (1px x 1px) that will be loaded when the email is opened. By correctly formatting the request for this pixel, you can do a few things.
  
  1. Know if a user opened your mail
  
  
  2. Learn an individual user's IP address
  
  
  3. Associate this information in a database
  
  
  
  


• Get Clickthru Data -
  When a client clicks on something in your mass email, not only should she jump to your webpage, she should also send you information about who she is. In particular, each clickthru should send you the unique user ID.


• Bribe your Clients -
  Get new visitors to give you their information by offering tiny bribes. By selectively controlling access to special pages of your website, or by offering free products or services, you can quickly build a mailing list and learn who your warm leads are.